Visual Identity, Art Direction & Junior Fashion Designer
Berlin, 2023–2025

Role
Design, Art Direction, Production, Styling, Casting, Location Scouting, Lookbook Sequencing, Image Selection

Formats
Lookbooks, Campaigns, Editorials

For LEMPELIUS, I developed and directed the visual language of the fashion label, establishing a consistent image system across lookbooks, campaigns, and editorials.

The productions were conceived as curated visual sequences, with casting, styling, location scouting, and lighting serving as central tools of the image direction. Lookbook sequencing and final image selection shaped the perception and narrative of each collection.

Berlin functioned not simply as a backdrop, but as a contextual space that informed the materiality and attitude of the brand.

Visual Identity, Art Direction & Junior Fashion Designer
Berlin, 2023–2025

Role
Design, Art Direction, Production, Styling, Casting, Location Scouting, Lookbook Sequencing, Image Selection

Formats
Lookbooks, Campaigns, Editorials

For LEMPELIUS, I developed and directed the visual language of the fashion label, establishing a consistent image system across lookbooks, campaigns, and editorials.

The productions were conceived as curated visual sequences, with casting, styling, location scouting, and lighting serving as central tools of the image direction. Lookbook sequencing and final image selection shaped the perception and narrative of each collection.

Berlin functioned not simply as a backdrop, but as a contextual space that informed the materiality and attitude of the brand.