Fashion Design & Creative Direction
Master’s Thesis Project (M.A.)
Hochschule für Künste Bremen, 2023

Role
Creative Direction, Fashion Design, Art Direction, Concept, Casting, Production, Scenography, Overall Direction

Formats
Fashion Label & Collection, Campaign, Lookbook, Fashion Show, Exhibition

“TSCHAIKOWSKI” was conceived as a fictional fashion label as part of my master’s thesis, serving as a framework to examine the mechanisms of a conventional fashion brand from within.

The presentation took the form of a fashion happening in a former cold-storage hall, combining runway, sound, light, and performative elements to create an immersive situation.

At the centre of the project was the question of how clothing acquires “mystique” through staging and becomes fashion. At the entrance, visitors’ brand logos were covered with neon tape — an intervention that obscured the logos while shifting the meaning attached to them. Two fictional characters provided a narrative structure through which social codes, class imagery, and stereotypical associations became visible.

The project examined fashion as a system of strategies: branding, dramaturgy, music, space, and image production were deliberately used to expose their influence. The aim was not to reject these mechanisms, but to critically shift and reconfigure them from within the system.

“FEEL YOURSELF” was produced exclusively for the fashion show and structured like a DJ set. The extended version accompanied the collection throughout the entire show.

Produced by Luca Diebold. Written and performed by Hanna Milo and Malik Ackah-Mensah.

Live musical support by Jashy, DJ Simon, and Sahra4K.

Fashion Design & Creative Direction
Master’s Thesis Project (M.A.)
Hochschule für Künste Bremen, 2023

Role
Creative Direction, Fashion Design, Art Direction, Concept, Casting, Production, Scenography, Overall Direction

Formats
Fashion Label & Collection, Campaign, Lookbook, Fashion Show, Exhibition

“TSCHAIKOWSKI” was conceived as a fictional fashion label as part of my master’s thesis, serving as a framework to examine the mechanisms of a conventional fashion brand from within.

The presentation took the form of a fashion happening in a former cold-storage hall, combining runway, sound, light, and performative elements to create an immersive situation.

At the centre of the project was the question of how clothing acquires “mystique” through staging and becomes fashion. At the entrance, visitors’ brand logos were covered with neon tape — an intervention that obscured the logos while shifting the meaning attached to them. Two fictional characters provided a narrative structure through which social codes, class imagery, and stereotypical associations became visible.

The project examined fashion as a system of strategies: branding, dramaturgy, music, space, and image production were deliberately used to expose their influence. The aim was not to reject these mechanisms, but to critically shift and reconfigure them from within the system.

“FEEL YOURSELF” was produced exclusively for the fashion show and structured like a DJ set. The extended version accompanied the collection throughout the entire show.

Produced by Luca Diebold. Written and performed by Hanna Milo and Malik Ackah-Mensah.

Live musical support by Jashy, DJ Simon, and Sahra4K.